Dazed and confused? An exploratory study of the image of Brazil as a travel destination

The tourism industry in Brazil has been growing sharply in the past few years. Among its visitors, US citizens are one of the most important and attractive markets for the Brazilian tourism industry. It is believed, however, that most Americans still know little about Brazil and what it has to offer...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of vacation marketing 2003-07, Vol.9 (3), p.243-259
Hauptverfasser:	Rezende-Parker, Aline M., Morrison, Alastair M., Ismail, Joseph A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Beaches Consumer attitudes Discussion groups Hispanic people International markets Perceptions Population Statistical analysis Studies Tourism
Online-Zugang:	Volltext
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