The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands
Due to a new press policy, the Dutch equivalent of the District Attorney's office actively spreads information about its suspicions of illegal behavior. Newspa pers, which are still a dominant form of news in the Netherlands, publish these suspicions. This will probably harm the suspected perso...
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| Veröffentlicht in: | The Journal of business communication (1973) 1998-10, Vol.35 (4), p.521-535 |
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| container_end_page | 535 |
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| container_issue | 4 |
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| container_title | The Journal of business communication (1973) |
| container_volume | 35 |
| creator | Renkema, Jan Hoeken, Hans |
| description | Due to a new press policy, the Dutch equivalent of the District Attorney's office
actively spreads information about its suspicions of illegal behavior. Newspa
pers, which are still a dominant form of news in the Netherlands, publish these
suspicions. This will probably harm the suspected person's or company's image.
This study addresses three questions. First, how severe is the damage caused by
negative publicity in a Dutch regional daily? Second, are Dutch newspaper
readers sensitive to the tone of certainty with which the accusations are
expressed? Third, how lasting are any of these effects? In a field experiment, 448
readers of regional dailies, differing widely in age and education level, read
either an actually published newspaper article on a possible bribery scandal, a
more objective rewrite of this article, or some neutral information on the com
pany s activities. Results show that the corporate image was seriously damaged
by negative publicity. The more categorical the accusations were, the more
damage there was. More than two weeks after reading the article, damage to the
image was still present. |
| doi_str_mv | 10.1177/002194369803500405 |
| format | Article |
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actively spreads information about its suspicions of illegal behavior. Newspa
pers, which are still a dominant form of news in the Netherlands, publish these
suspicions. This will probably harm the suspected person's or company's image.
This study addresses three questions. First, how severe is the damage caused by
negative publicity in a Dutch regional daily? Second, are Dutch newspaper
readers sensitive to the tone of certainty with which the accusations are
expressed? Third, how lasting are any of these effects? In a field experiment, 448
readers of regional dailies, differing widely in age and education level, read
either an actually published newspaper article on a possible bribery scandal, a
more objective rewrite of this article, or some neutral information on the com
pany s activities. Results show that the corporate image was seriously damaged
by negative publicity. The more categorical the accusations were, the more
damage there was. More than two weeks after reading the article, damage to the
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actively spreads information about its suspicions of illegal behavior. Newspa
pers, which are still a dominant form of news in the Netherlands, publish these
suspicions. This will probably harm the suspected person's or company's image.
This study addresses three questions. First, how severe is the damage caused by
negative publicity in a Dutch regional daily? Second, are Dutch newspaper
readers sensitive to the tone of certainty with which the accusations are
expressed? Third, how lasting are any of these effects? In a field experiment, 448
readers of regional dailies, differing widely in age and education level, read
either an actually published newspaper article on a possible bribery scandal, a
more objective rewrite of this article, or some neutral information on the com
pany s activities. Results show that the corporate image was seriously damaged
by negative publicity. The more categorical the accusations were, the more
damage there was. More than two weeks after reading the article, damage to the
image was still present.</description><subject>Bribery</subject><subject>Communication Research</subject><subject>Communication Strategies</subject><subject>Convictions</subject><subject>Corporate image</subject><subject>Credibility</subject><subject>Experiments</subject><subject>Foreign Countries</subject><subject>Fraud</subject><subject>Higher Education</subject><subject>Indictments</subject><subject>Influence</subject><subject>Institutional Image</subject><subject>Interpersonal Relationship</subject><subject>Job Applicants</subject><subject>Media coverage</subject><subject>Negative News</subject><subject>Netherlands</subject><subject>News Reporting</subject><subject>Public prosecutors</subject><subject>Public Relations</subject><subject>Publicity</subject><subject>Reading</subject><subject>Statistical analysis</subject><subject>Studies</subject><issn>0021-9436</issn><issn>2329-4884</issn><issn>1552-4582</issn><issn>2329-4892</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1998</creationdate><recordtype>article</recordtype><recordid>eNp1kVFLwzAQx4MoOKdfQHwoPluXpE2bPo4xdTJUcD6XNLtsGV1Sk07ZtzelIoKTwCVcfv9_LncIXRJ8S0iejzCmpEiTrOA4YRinmB2hAWGMxinj9BgNOiDuiFN05v0G4y6RDdDrYg3RzKh6B0ZCZFX0BCvR6g8Ih0_fiAZc9LKrai11u4-siSbWNdaJNsi2YgWRNlG77ugQXS3M0p-jEyVqDxff-xC93U0Xk4d4_nw_m4znsQyFsrioqlxSVRBOORQ8xbninFQ044JyJiQuGE6TpEplBUtMsJQVXooslZwxWVGVDNF179s4-74D35Ybu3MmPFmSguUk5RkJ0E0PrUQNpTbKtk7IFRhworYGlA7pMUuSPKOheUMUH8DDWsJWy0M87XnprPcOVNk4vRVuXxJcdqMp_44miK56ETgtfwTTR1ZQnnWeo_7ah_7--tP_hl8485Wl</recordid><startdate>199810</startdate><enddate>199810</enddate><creator>Renkema, Jan</creator><creator>Hoeken, Hans</creator><general>SAGE Publications</general><general>Association for Business Communication</general><general>SAGE PUBLICATIONS, INC</general><scope>7SW</scope><scope>BJH</scope><scope>BNH</scope><scope>BNI</scope><scope>BNJ</scope><scope>BNO</scope><scope>ERI</scope><scope>PET</scope><scope>REK</scope><scope>WWN</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>199810</creationdate><title>The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands</title><author>Renkema, Jan ; Hoeken, Hans</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3695-9bb7c2f91828e98407f881b268a285ac0950433b4cbed010ccb0da64c855cb2f3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1998</creationdate><topic>Bribery</topic><topic>Communication Research</topic><topic>Communication Strategies</topic><topic>Convictions</topic><topic>Corporate image</topic><topic>Credibility</topic><topic>Experiments</topic><topic>Foreign Countries</topic><topic>Fraud</topic><topic>Higher Education</topic><topic>Indictments</topic><topic>Influence</topic><topic>Institutional Image</topic><topic>Interpersonal Relationship</topic><topic>Job Applicants</topic><topic>Media coverage</topic><topic>Negative News</topic><topic>Netherlands</topic><topic>News Reporting</topic><topic>Public prosecutors</topic><topic>Public Relations</topic><topic>Publicity</topic><topic>Reading</topic><topic>Statistical analysis</topic><topic>Studies</topic><toplevel>online_resources</toplevel><creatorcontrib>Renkema, Jan</creatorcontrib><creatorcontrib>Hoeken, Hans</creatorcontrib><collection>ERIC</collection><collection>ERIC (Ovid)</collection><collection>ERIC</collection><collection>ERIC</collection><collection>ERIC (Legacy Platform)</collection><collection>ERIC( SilverPlatter )</collection><collection>ERIC</collection><collection>ERIC PlusText (Legacy Platform)</collection><collection>Education Resources Information Center (ERIC)</collection><collection>ERIC</collection><collection>CrossRef</collection><jtitle>The Journal of business communication (1973)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Renkema, Jan</au><au>Hoeken, Hans</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ592860</ericid><atitle>The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands</atitle><jtitle>The Journal of business communication (1973)</jtitle><date>1998-10</date><risdate>1998</risdate><volume>35</volume><issue>4</issue><spage>521</spage><epage>535</epage><pages>521-535</pages><issn>0021-9436</issn><issn>2329-4884</issn><eissn>1552-4582</eissn><eissn>2329-4892</eissn><coden>JBCOAO</coden><abstract>Due to a new press policy, the Dutch equivalent of the District Attorney's office
actively spreads information about its suspicions of illegal behavior. Newspa
pers, which are still a dominant form of news in the Netherlands, publish these
suspicions. This will probably harm the suspected person's or company's image.
This study addresses three questions. First, how severe is the damage caused by
negative publicity in a Dutch regional daily? Second, are Dutch newspaper
readers sensitive to the tone of certainty with which the accusations are
expressed? Third, how lasting are any of these effects? In a field experiment, 448
readers of regional dailies, differing widely in age and education level, read
either an actually published newspaper article on a possible bribery scandal, a
more objective rewrite of this article, or some neutral information on the com
pany s activities. Results show that the corporate image was seriously damaged
by negative publicity. The more categorical the accusations were, the more
damage there was. More than two weeks after reading the article, damage to the
image was still present.</abstract><cop>Thousand Oaks, CA</cop><pub>SAGE Publications</pub><doi>10.1177/002194369803500405</doi><tpages>15</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0021-9436 |
| ispartof | The Journal of business communication (1973), 1998-10, Vol.35 (4), p.521-535 |
| issn | 0021-9436 2329-4884 1552-4582 2329-4892 |
| language | eng |
| recordid | cdi_proquest_journals_195714861 |
| source | SAGE Complete A-Z List |
| subjects | Bribery Communication Research Communication Strategies Convictions Corporate image Credibility Experiments Foreign Countries Fraud Higher Education Indictments Influence Institutional Image Interpersonal Relationship Job Applicants Media coverage Negative News Netherlands News Reporting Public prosecutors Public Relations Publicity Reading Statistical analysis Studies |
| title | The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands |
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