Corporate Communications of Advocacy: Practical Perspectives and Procedures

The corporate-ostrich should become extinct; the corporation should not just com municate, but be prepared to advocate its position on topics of concern to its em ployees and publics. The evolution of coroporate communication is noted and examples of successful advocacy cited From these successful p...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	The Journal of business communication (1973) 1975-10, Vol.13 (1), p.3-11
1. Verfasser:	Bateman, David N.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advocacy Business Corporate Public relations
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!