Performance and readability: A comparison of annual reports

The relationship between performance and the readability of annual reports is tested. Readability is defined as the sum total of all those elements within a given piece of printed material that affect the success a group of readers have with it. Style analysis of 60 annual reports using a computer s...

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Veröffentlicht in:The Journal of business communication (1973) 1993-01, Vol.30 (1), p.49
Hauptverfasser: Subramanian, Ram, Insley, Robert G, Blackwell, Rodney D
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Sprache:eng
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