Managers attitude towards technology orientation in SSIs of Chandigarh-Mohali industrial clusters

Information Technology has introduced new ways of business processes to harness the benefits of better products quality, satisfaction of employees, current & potential customers, and financial performance in Small Scale Industries (SSIs). This study measures managers' orientation towards IT...

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Veröffentlicht in:Journal of services research 2006-04, Vol.6 (1), p.125
Hauptverfasser: Chahal, Hardeep, Kohli, Ruchi
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description Information Technology has introduced new ways of business processes to harness the benefits of better products quality, satisfaction of employees, current & potential customers, and financial performance in Small Scale Industries (SSIs). This study measures managers' orientation towards IT & its impact on SSIs performance using four variables namely technology orientation, product quality, recipient satisfaction and financial performance. The study hypothesized that higher degree of managers' orientation towards Information & Communication Technology (ICT) invariably affects the recipient satisfaction, product quality & financial performance. The validity & reliability of the study were checked using correlation and Cronbach Alpha values. The paper highlights the pattern of IT-applications and factors influencing Information Technology Enabled Operations in SSIs. The limitations & future research issues are also discussed. [PUBLICATION ABSTRACT]
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subjects Communication
Correlation analysis
Customer relationship management
Customer satisfaction
Customer services
Developing countries
Electronic commerce
Information industry
Information technology
Internet
LDCs
Managers
Manufacturing
Market shares
Product quality
Productivity
Questionnaires
Studies
Validity
Variables
title Managers attitude towards technology orientation in SSIs of Chandigarh-Mohali industrial clusters
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