Relationship marketing: the route to marketing efficiency and effectiveness
A marketing professor argues that relationship marketing is a noble approach that allows entrepreneurs to pace with the fundamental changes of the selling concept. It is based on the concept that success is achieved by fostering mutual and long term buyer-seller relationship.
Gespeichert in:
| Veröffentlicht in: | Business horizons 1997-11, Vol.40 (6), p.32-38 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 38 |
|---|---|
| container_issue | 6 |
| container_start_page | 32 |
| container_title | Business horizons |
| container_volume | 40 |
| creator | Gruen, Thomas W. |
| description | A marketing professor argues that relationship marketing is a noble approach that allows entrepreneurs to pace with the fundamental changes of the selling concept. It is based on the concept that success is achieved by fostering mutual and long term buyer-seller relationship. |
| doi_str_mv | 10.1016/S0007-6813(97)90065-3 |
| format | Article |
| fullrecord | <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_195366091</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A20149727</galeid><els_id>S0007681397900653</els_id><sourcerecordid>A20149727</sourcerecordid><originalsourceid>FETCH-LOGICAL-c479t-1c94a1856e126488eb631fbe6eb72bdfcf7cb27f54ab50756e9f48acabcff1173</originalsourceid><addsrcrecordid>eNqNkl9LIzEUxYMoWHU_gjD4pOC4yfxJJr5ILVplC4LrPodM5maMjpOapKLf3kwruxQKK3kI9_K754acg9AhwWcEE_rzN8aYpbQi-TFnJxxjWqb5FhqRiuUpxbTaRqO_yC7a8_5pKCnJR-jXPXQyGNv7RzNPXqR7hmD69jwJj5A4uwiQBPuvn4DWRhno1Uci-2YoQQXzBj14f4B2tOw8_Pi699Gf66uHyU06u5veTsazVBWMh5QoXkhSlRRIRouqgprmRNdAoWZZ3WilmaozpstC1iVmkeO6qKSStdKaEJbvo6OV7tzZ1wX4IJ7swvVxpSC8zCnFnETodAW1sgNhem2Dk6qND3Wysz1oE9vjDJOCs2zQTDfg8TTwYtQm_niNj0iA99DKhffi9nL6XbSaztbQ002osl0HLYj4i5O7Nbxc4cpZ7x1oMXcmevUhCBZDNMQyGmLwXXAmltEQeZy7WM1BdOnNgBN-6Sk0xkU7RWPNfxQ-AcwYvi4</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>195366091</pqid></control><display><type>article</type><title>Relationship marketing: the route to marketing efficiency and effectiveness</title><source>Business Source Complete</source><source>ScienceDirect Journals (5 years ago - present)</source><creator>Gruen, Thomas W.</creator><creatorcontrib>Gruen, Thomas W.</creatorcontrib><description>A marketing professor argues that relationship marketing is a noble approach that allows entrepreneurs to pace with the fundamental changes of the selling concept. It is based on the concept that success is achieved by fostering mutual and long term buyer-seller relationship.</description><identifier>ISSN: 0007-6813</identifier><identifier>EISSN: 1873-6068</identifier><identifier>DOI: 10.1016/S0007-6813(97)90065-3</identifier><identifier>CODEN: BHORAD</identifier><language>eng</language><publisher>Greenwich: Elsevier Inc</publisher><subject>Analysis ; Criticism ; Customer relations ; Effectiveness ; Marketing ; Relationship marketing</subject><ispartof>Business horizons, 1997-11, Vol.40 (6), p.32-38</ispartof><rights>1997</rights><rights>COPYRIGHT 1997 JAI Press, Inc.</rights><rights>COPYRIGHT 1997 Elsevier Advanced Technology Publications</rights><rights>Copyright Elsevier Science Ltd. Nov/Dec 1997</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c479t-1c94a1856e126488eb631fbe6eb72bdfcf7cb27f54ab50756e9f48acabcff1173</citedby><cites>FETCH-LOGICAL-c479t-1c94a1856e126488eb631fbe6eb72bdfcf7cb27f54ab50756e9f48acabcff1173</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://dx.doi.org/10.1016/S0007-6813(97)90065-3$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>314,780,784,3548,27923,27924,45994</link.rule.ids></links><search><creatorcontrib>Gruen, Thomas W.</creatorcontrib><title>Relationship marketing: the route to marketing efficiency and effectiveness</title><title>Business horizons</title><addtitle>Business Horizons</addtitle><description>A marketing professor argues that relationship marketing is a noble approach that allows entrepreneurs to pace with the fundamental changes of the selling concept. It is based on the concept that success is achieved by fostering mutual and long term buyer-seller relationship.</description><subject>Analysis</subject><subject>Criticism</subject><subject>Customer relations</subject><subject>Effectiveness</subject><subject>Marketing</subject><subject>Relationship marketing</subject><issn>0007-6813</issn><issn>1873-6068</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1997</creationdate><recordtype>article</recordtype><recordid>eNqNkl9LIzEUxYMoWHU_gjD4pOC4yfxJJr5ILVplC4LrPodM5maMjpOapKLf3kwruxQKK3kI9_K754acg9AhwWcEE_rzN8aYpbQi-TFnJxxjWqb5FhqRiuUpxbTaRqO_yC7a8_5pKCnJR-jXPXQyGNv7RzNPXqR7hmD69jwJj5A4uwiQBPuvn4DWRhno1Uci-2YoQQXzBj14f4B2tOw8_Pi699Gf66uHyU06u5veTsazVBWMh5QoXkhSlRRIRouqgprmRNdAoWZZ3WilmaozpstC1iVmkeO6qKSStdKaEJbvo6OV7tzZ1wX4IJ7swvVxpSC8zCnFnETodAW1sgNhem2Dk6qND3Wysz1oE9vjDJOCs2zQTDfg8TTwYtQm_niNj0iA99DKhffi9nL6XbSaztbQ002osl0HLYj4i5O7Nbxc4cpZ7x1oMXcmevUhCBZDNMQyGmLwXXAmltEQeZy7WM1BdOnNgBN-6Sk0xkU7RWPNfxQ-AcwYvi4</recordid><startdate>19971101</startdate><enddate>19971101</enddate><creator>Gruen, Thomas W.</creator><general>Elsevier Inc</general><general>Elsevier Advanced Technology Publications</general><general>Elsevier Science Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>8GL</scope><scope>IBG</scope></search><sort><creationdate>19971101</creationdate><title>Relationship marketing: the route to marketing efficiency and effectiveness</title><author>Gruen, Thomas W.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c479t-1c94a1856e126488eb631fbe6eb72bdfcf7cb27f54ab50756e9f48acabcff1173</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1997</creationdate><topic>Analysis</topic><topic>Criticism</topic><topic>Customer relations</topic><topic>Effectiveness</topic><topic>Marketing</topic><topic>Relationship marketing</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Gruen, Thomas W.</creatorcontrib><collection>CrossRef</collection><collection>Gale In Context: High School</collection><collection>Gale In Context: Biography</collection><jtitle>Business horizons</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gruen, Thomas W.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Relationship marketing: the route to marketing efficiency and effectiveness</atitle><jtitle>Business horizons</jtitle><addtitle>Business Horizons</addtitle><date>1997-11-01</date><risdate>1997</risdate><volume>40</volume><issue>6</issue><spage>32</spage><epage>38</epage><pages>32-38</pages><issn>0007-6813</issn><eissn>1873-6068</eissn><coden>BHORAD</coden><abstract>A marketing professor argues that relationship marketing is a noble approach that allows entrepreneurs to pace with the fundamental changes of the selling concept. It is based on the concept that success is achieved by fostering mutual and long term buyer-seller relationship.</abstract><cop>Greenwich</cop><pub>Elsevier Inc</pub><doi>10.1016/S0007-6813(97)90065-3</doi><tpages>7</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0007-6813 |
| ispartof | Business horizons, 1997-11, Vol.40 (6), p.32-38 |
| issn | 0007-6813 1873-6068 |
| language | eng |
| recordid | cdi_proquest_journals_195366091 |
| source | Business Source Complete; ScienceDirect Journals (5 years ago - present) |
| subjects | Analysis Criticism Customer relations Effectiveness Marketing Relationship marketing |
| title | Relationship marketing: the route to marketing efficiency and effectiveness |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-12T16%3A25%3A52IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Relationship%20marketing:%20the%20route%20to%20marketing%20efficiency%20and%20effectiveness&rft.jtitle=Business%20horizons&rft.au=Gruen,%20Thomas%20W.&rft.date=1997-11-01&rft.volume=40&rft.issue=6&rft.spage=32&rft.epage=38&rft.pages=32-38&rft.issn=0007-6813&rft.eissn=1873-6068&rft.coden=BHORAD&rft_id=info:doi/10.1016/S0007-6813(97)90065-3&rft_dat=%3Cgale_proqu%3EA20149727%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=195366091&rft_id=info:pmid/&rft_galeid=A20149727&rft_els_id=S0007681397900653&rfr_iscdi=true |