Employees: The key link to corporate reputation management

Employees and corporate reputation are unique resources that generate positive financial performance and ultimately create sustainable competitive advantage. Corporate reputation is vital to the organization, and employees are the key link to managing it. By recognizing the synergistic role that emp...

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Veröffentlicht in:	Business horizons 2006-07, Vol.49 (4), p.293-302
Hauptverfasser:	Cravens, Karen S., Oliver, Elizabeth Goad
Format:	Artikel
Sprache:	eng
Schlagworte:	Balanced Scorecard Corporate image Corporate reputation Employee attitude Employees Incentives Initiatives Organizational behavior Reputation management Resource-based view Studies
Online-Zugang:	Volltext
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