Sustainable competitive advantage—What it is, what it isn't
Three important conditions must be met for a sustainable competitive advantage (SCA) to be meaningful in strategy: 1. Customers see a consistent difference in some product/delivery attribute that is a key buying criterion for the market so that the product commands the attention and loyalty of a siz...
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| Veröffentlicht in: | Business horizons 1986, Vol.29 (1), p.54-61 |
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| container_title | Business horizons |
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| creator | Coyne, Kevin P. |
| description | Three important conditions must be met for a sustainable competitive advantage (SCA) to be meaningful in strategy: 1. Customers see a consistent difference in some product/delivery attribute that is a key buying criterion for the market so that the product commands the attention and loyalty of a sizable customer base. 2. That difference is the direct result of a capability gap between the producer and competitors in such areas as business systems, market position, regulatory/legal restrictions, and organization or managerial quality. 3. The difference in attributes and the capability gap both are durable. Competitors may refrain from closing the capability gap because of inadequate potential, a corresponding disadvantage, fear of reprisal, or management inertia. However, producers that own an SCA can fail if the market sector is not viable, if the producer has severe operational problems, or if competitors inflict tactical damage. |
| doi_str_mv | 10.1016/0007-6813(86)90087-X |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0007-6813 |
| ispartof | Business horizons, 1986, Vol.29 (1), p.54-61 |
| issn | 0007-6813 1873-6068 |
| language | eng |
| recordid | cdi_proquest_journals_195345030 |
| source | Periodicals Index Online; EBSCOhost Business Source Complete; Access via ScienceDirect (Elsevier) |
| subjects | Analysis Case studies Competition Competition (Economics) Competitive Competitive advantage Market positioning Market strategy Marketing management Planning Product differentiation Product management Strategy Sustainable |
| title | Sustainable competitive advantage—What it is, what it isn't |
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