Logistics service design for cross-border E-commerce using Kansei engineering with text-mining-based online content analysis

•A procedure of integrating text mining into Kansei engineering (KE) is proposed.•Kansei design for cross-border logistics services (CBLS) is studied.•Text mining provides an alternative way to capture customer Kansei toward CBLS.•KE and text mining can play a complementary role in developing CBLS d...

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