What price technical editing? Phase I: Reaching a lay audience

Qualitative audience responses to editorial treatment and non-treatment in terms of comprehension and evaluation of message and source were compared. This experiment was conducted in response to the trend in government and industry to cut back on editorial expenses by issuing "quick and dirty&q...

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Veröffentlicht in:IEEE transactions on professional communication 1985-03, Vol.PC-28 (1), p.13-19
1. Verfasser: Kantrowitz, B. Michael
Format: Artikel
Sprache:eng
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