An analysis of the antecedents of satisfaction for superannuation fund members

The factors influencing the satisfaction of superannuation fund members are poorly understood at present, due to a paucity of research. This study looks at the relative influence that five key aspects of the offering of a mid-size Australian Superannuation Fund have on overall satisfaction. Despite...

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Veröffentlicht in:Journal of financial services marketing 2003-08, Vol.8 (1), p.11-21
Hauptverfasser: McDonald, Heath, Vieceli, Julian, Darbyshire, Penny
Format: Artikel
Sprache:eng
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