Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors

•Perceived product-video usefulness predicts perceived product usefulness.•Perceived technology product fluidity predicts perceived product usefulness and ease of use.•Perceived eWOM usefulness and trustworthiness predict consumer product attitude. This study examined the integrative effects of a br...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Telematics and informatics 2017-05, Vol.34 (2), p.470-480
Hauptverfasser:	Wu, Tai-Yee, Lin, Carolyn A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Decision making Digital technology eWOM Innovations Product description Product development Source credibility Technology acceptance Technology adoption Technology fluidity Trustworthiness User ratings Word of mouth advertising
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!