Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors
•Perceived product-video usefulness predicts perceived product usefulness.•Perceived technology product fluidity predicts perceived product usefulness and ease of use.•Perceived eWOM usefulness and trustworthiness predict consumer product attitude. This study examined the integrative effects of a br...
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| Veröffentlicht in: | Telematics and informatics 2017-05, Vol.34 (2), p.470-480 |
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| container_title | Telematics and informatics |
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| creator | Wu, Tai-Yee Lin, Carolyn A. |
| description | •Perceived product-video usefulness predicts perceived product usefulness.•Perceived technology product fluidity predicts perceived product usefulness and ease of use.•Perceived eWOM usefulness and trustworthiness predict consumer product attitude.
This study examined the integrative effects of a brand’s online product description, eWOM content, digital retail platforms and innovation adoption factors on a consumer’s decision-making process. Results from a between-subject experiment (N=231) suggest that consumer perceptions of product-description usefulness, technology fluidity, product usefulness, product-use ease, consumer-review trustworthiness, consumer-review usefulness, user ratings of consumer reviews and retail-platform trustworthiness have a direct or indirect effect on their attitude and purchase intention toward the technology product. |
| doi_str_mv | 10.1016/j.tele.2016.08.001 |
| format | Article |
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This study examined the integrative effects of a brand’s online product description, eWOM content, digital retail platforms and innovation adoption factors on a consumer’s decision-making process. Results from a between-subject experiment (N=231) suggest that consumer perceptions of product-description usefulness, technology fluidity, product usefulness, product-use ease, consumer-review trustworthiness, consumer-review usefulness, user ratings of consumer reviews and retail-platform trustworthiness have a direct or indirect effect on their attitude and purchase intention toward the technology product.</description><identifier>ISSN: 0736-5853</identifier><identifier>EISSN: 1879-324X</identifier><identifier>DOI: 10.1016/j.tele.2016.08.001</identifier><language>eng</language><publisher>Oxford: Elsevier Ltd</publisher><subject>Brands ; Decision making ; Digital technology ; eWOM ; Innovations ; Product description ; Product development ; Source credibility ; Technology acceptance ; Technology adoption ; Technology fluidity ; Trustworthiness ; User ratings ; Word of mouth advertising</subject><ispartof>Telematics and informatics, 2017-05, Vol.34 (2), p.470-480</ispartof><rights>2016 Elsevier Ltd</rights><rights>Copyright Elsevier Science Ltd. May 2017</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c371t-11a75d760184bc1142f51d038f63ba71bf9b318068c8ef3e6930380d121b74d83</citedby><cites>FETCH-LOGICAL-c371t-11a75d760184bc1142f51d038f63ba71bf9b318068c8ef3e6930380d121b74d83</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://dx.doi.org/10.1016/j.tele.2016.08.001$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>314,780,784,3550,27924,27925,45995</link.rule.ids></links><search><creatorcontrib>Wu, Tai-Yee</creatorcontrib><creatorcontrib>Lin, Carolyn A.</creatorcontrib><title>Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors</title><title>Telematics and informatics</title><description>•Perceived product-video usefulness predicts perceived product usefulness.•Perceived technology product fluidity predicts perceived product usefulness and ease of use.•Perceived eWOM usefulness and trustworthiness predict consumer product attitude.
This study examined the integrative effects of a brand’s online product description, eWOM content, digital retail platforms and innovation adoption factors on a consumer’s decision-making process. Results from a between-subject experiment (N=231) suggest that consumer perceptions of product-description usefulness, technology fluidity, product usefulness, product-use ease, consumer-review trustworthiness, consumer-review usefulness, user ratings of consumer reviews and retail-platform trustworthiness have a direct or indirect effect on their attitude and purchase intention toward the technology product.</description><subject>Brands</subject><subject>Decision making</subject><subject>Digital technology</subject><subject>eWOM</subject><subject>Innovations</subject><subject>Product description</subject><subject>Product development</subject><subject>Source credibility</subject><subject>Technology acceptance</subject><subject>Technology adoption</subject><subject>Technology fluidity</subject><subject>Trustworthiness</subject><subject>User ratings</subject><subject>Word of mouth advertising</subject><issn>0736-5853</issn><issn>1879-324X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><recordid>eNp9kMlKBDEQhoMoOC4v4Cng1W5TnV7S4kXEDRQFFb2FdLoyZhiTMckovr0Zx7On2v6_qvgIOQBWAoP2eFYmnGNZ5bxkomQMNsgERNcXvKpfN8mEdbwtGtHwbbIT4ywLOuhhQr4fAo5WJ-umNL0hRWNQp0i9ofhyf0eVG6l3c-uQDmFVvGOMaprlJ_TRL4NGmsIypiM65OmXmnr3t-PXap3znyrZ3FWjX_wmRunkQ9wjW0bNI-7_xV3yfHnxdH5d3N5f3Zyf3Raad5AKANU1Y9cyEPWgAerKNDAyLkzLB9XBYPqBg2Ct0AINx7bnechGqGDo6lHwXXK43rsI_mOJMclZ_tvlkxL6pqp7JkSVVdVapYOPMaCRi2DfVfiWwOQKsZzJFWK5QiyZkJlgNp2uTZj__7QYZNQWnc5EQyYgR2__s_8AadOFUw</recordid><startdate>20170501</startdate><enddate>20170501</enddate><creator>Wu, Tai-Yee</creator><creator>Lin, Carolyn A.</creator><general>Elsevier Ltd</general><general>Elsevier Science Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7SC</scope><scope>7SP</scope><scope>8FD</scope><scope>E3H</scope><scope>F2A</scope><scope>JQ2</scope><scope>L7M</scope><scope>L~C</scope><scope>L~D</scope></search><sort><creationdate>20170501</creationdate><title>Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors</title><author>Wu, Tai-Yee ; Lin, Carolyn A.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c371t-11a75d760184bc1142f51d038f63ba71bf9b318068c8ef3e6930380d121b74d83</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>Brands</topic><topic>Decision making</topic><topic>Digital technology</topic><topic>eWOM</topic><topic>Innovations</topic><topic>Product description</topic><topic>Product development</topic><topic>Source credibility</topic><topic>Technology acceptance</topic><topic>Technology adoption</topic><topic>Technology fluidity</topic><topic>Trustworthiness</topic><topic>User ratings</topic><topic>Word of mouth advertising</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Wu, Tai-Yee</creatorcontrib><creatorcontrib>Lin, Carolyn A.</creatorcontrib><collection>CrossRef</collection><collection>Computer and Information Systems Abstracts</collection><collection>Electronics & Communications Abstracts</collection><collection>Technology Research Database</collection><collection>Library & Information Sciences Abstracts (LISA)</collection><collection>Library & Information Science Abstracts (LISA)</collection><collection>ProQuest Computer Science Collection</collection><collection>Advanced Technologies Database with Aerospace</collection><collection>Computer and Information Systems Abstracts Academic</collection><collection>Computer and Information Systems Abstracts Professional</collection><jtitle>Telematics and informatics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Wu, Tai-Yee</au><au>Lin, Carolyn A.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors</atitle><jtitle>Telematics and informatics</jtitle><date>2017-05-01</date><risdate>2017</risdate><volume>34</volume><issue>2</issue><spage>470</spage><epage>480</epage><pages>470-480</pages><issn>0736-5853</issn><eissn>1879-324X</eissn><abstract>•Perceived product-video usefulness predicts perceived product usefulness.•Perceived technology product fluidity predicts perceived product usefulness and ease of use.•Perceived eWOM usefulness and trustworthiness predict consumer product attitude.
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| fulltext | fulltext |
| identifier | ISSN: 0736-5853 |
| ispartof | Telematics and informatics, 2017-05, Vol.34 (2), p.470-480 |
| issn | 0736-5853 1879-324X |
| language | eng |
| recordid | cdi_proquest_journals_1952490882 |
| source | Elsevier ScienceDirect Journals Complete |
| subjects | Brands Decision making Digital technology eWOM Innovations Product description Product development Source credibility Technology acceptance Technology adoption Technology fluidity Trustworthiness User ratings Word of mouth advertising |
| title | Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors |
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