Overseas trade missions as an export development tool

Overseas trade missions provide SMEs with a privileged setting for gaining insights into foreign markets. The primary objective of overseas trade missions is to increase the flow of bilateral trade and as such, these events are often subsidized by governments. The administration of overseas trade mi...

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Veröffentlicht in:Journal of Euro-marketing 2000-01, Vol.9 (2), p.113
1. Verfasser: Spence, Martin D
Format: Artikel
Sprache:eng
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