The Effects of Expected and Perceived Receiver Response on Source Attitudes: Abstract
In a 2 X 2 experimental design, communication sources were given an expectation of the response (positive or negative) they might receive from a group of listeners. As they delivered persuasive messages, they were administered positive or negative nonverbal response by a trained audience. The source...
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Veröffentlicht in: | Journal of communication 1972-09, Vol.22 (3), p.289 |
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Format: | Artikel |
Sprache: | eng |
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