Does Implementation of Big Data Analytics Improve Firms’ Market Value? Investors’ Reaction in Stock Market

Recently, due to the development of social media, multimedia, and the Internet of Things (IoT), various types of data have increased. As the existing data analytics tools cannot cover this huge volume of data, big data analytics becomes one of the emerging technologies for business today. Considerin...

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Veröffentlicht in:	Sustainability 2017, Vol.9 (6), p.978
Hauptverfasser:	Lee, Hansol, Kweon, Eunkyung, Kim, Minkyun, Chai, Sangmi
Format:	Artikel
Sprache:	eng
Schlagworte:	Analytics Big Data Customer information files Data analysis Data processing Digital media Internet of Things Investments Market value Markets Point of sale systems Studies Sustainability
Online-Zugang:	Volltext
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