How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience

E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an electronic servicescapes (e-servicescapes) now have a significant presence in the business world. Nevertheless, understanding of e-servicescape attributes remains unclear, due to the limited empirical evi...

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Veröffentlicht in:Information systems and e-business management 2017-08, Vol.15 (3), p.689-715
Hauptverfasser: Wu, Wann-Yih, Quyen, Phan Thi Phu, Rivas, Adriana A. Amaya
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Sprache:eng
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