How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience
E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an electronic servicescapes (e-servicescapes) now have a significant presence in the business world. Nevertheless, understanding of e-servicescape attributes remains unclear, due to the limited empirical evi...
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Veröffentlicht in: | Information systems and e-business management 2017-08, Vol.15 (3), p.689-715 |
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Format: | Artikel |
Sprache: | eng |
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