Boosting Online Response Rates Among Nonresponders: A Dose of Funny

Online data collection has become an extremely popular survey mode given its reduced cost, ease of administration, and timeliness. Although extensive research exists on the influence of e-mail invitation design characteristics to prompt survey participation, less is known about the effectiveness of...

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Veröffentlicht in:	Social science computer review 2017-10, Vol.35 (5), p.619-632
Hauptverfasser:	Rath, Jessica M., Williams, Valerie F., Villanti, Andrea C., Green, Molly P., Mowery, Paul D., Vallone, Donna M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adults Confidence intervals Data acquisition Data collection Electronic mail Households Humor Internet Management Participation Polls & surveys Probability Response rates Responses Statistics Young adults
Online-Zugang:	Volltext
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