Developing Green Performance Through Supply Chain Agility in Manufacturing Industry: A Case Study Approach

Global environmental issues have changed over time. For a company to survive, it is necessary to attract enough customers to generate profitability and because of high uncertainty in the environment, it requires a more rapid response to the needs of customers. Changing competitive conditions and increasing levels of environmental complexity have caused companies to consider agility conception. In the present study, we aimed to investigate the positive effects of supply chain agility on green performance in the Yazd ceramic tile manufacturing industry. To achieve this goal, after studying the literature review of each variable, a conceptual model with seven hypotheses was proposed. We used structural equation modeling (SEM) to explore these relationships. Thus, according to the findings of this study, supply chain agility positively influences green performance by mediating organizational strategy, customer satisfaction, and financial performance. Additionally, development of this relationship involves improvement in applying new technology (agility), setting goals (strategy), solving consumer problems (customer satisfaction), profitability (financial performance), and environmental policies (green performance). Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment