Undergraduate perceptions of the knowledge, skills and competencies required of today’s practicing marketer

Purpose The purpose of this paper is to investigate how students in a Malaysian context, as a result of their experience of a Higher Education Institution (HEI) undergraduate teaching and learning experience in the subject of Marketing, perceive the knowledge, skills and competencies required of a p...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Higher education, skills and work-based learning skills and work-based learning, 2017-08, Vol.7 (3), p.240-260
Hauptverfasser:	Carter, Stephen, Yeo, Amy Chu-May
Format:	Artikel
Sprache:	eng
Schlagworte:	Careers Cognition & reasoning Cognitive ability College students Core curriculum Curricula Education Educational Practices Emotional intelligence Experiential Learning Gender Higher education Knowledge Learning Literature reviews Marketing Outcomes of Education Perceptions Performance evaluation Quality control Skills Social responsibility Sorrell, Martin Student attitudes Students Studies Thinking Skills
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!