Exploring electronic communication modes between Iraqi faculty and students of pharmacy schools using the technology acceptance model

To explore for the first time the extent to which Iraqi pharmacy students and faculty use Facebook and university email for academic communications, and to examine factors influencing utilization within the framework of the Technology Acceptance Model (TAM). An electronic survey was administered to...

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Veröffentlicht in:American journal of pharmaceutical education 2017-06, Vol.81 (5), p.1
Hauptverfasser: Al-Jumaili, Ali Azeez, Al-Rekabi, Mohammed D, Alsawad, Oday S, Allela, Omer Q.B, Carnahan, Ryan, Saaed, Hiwa, Naqishbandi, Alaadin, Kadhim, Dheyaa J, Sorofman, Bernard
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container_issue 5
container_start_page 1
container_title American journal of pharmaceutical education
container_volume 81
creator Al-Jumaili, Ali Azeez
Al-Rekabi, Mohammed D
Alsawad, Oday S
Allela, Omer Q.B
Carnahan, Ryan
Saaed, Hiwa
Naqishbandi, Alaadin
Kadhim, Dheyaa J
Sorofman, Bernard
description To explore for the first time the extent to which Iraqi pharmacy students and faculty use Facebook and university email for academic communications, and to examine factors influencing utilization within the framework of the Technology Acceptance Model (TAM). An electronic survey was administered to convenience samples of students and faculty of six Iraqi public schools and colleges of pharmacy in 2015. Responses included 489 student and 128 faculty usable surveys. Both students and faculty use Facebook more than university email for academic communications. Less than a third of the faculty used university email. Students used Facebook for academic purposes twice as much as faculty. Absence of university email in Iraqi schools and colleges of pharmacy makes Facebook essential for faculty-student communications. The majority (71.1% to 82%) of respondents perceived that Facebook was easy to use. Three TAM variables (intention to use, attitude toward use and perceived usefulness) had significant positive associations with actual use of both Facebook messaging and university email.
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subjects Analysis
College Students
Colleges & universities
Distance learning
Education
Educational technology
Influence
Intention
Learning Processes
Medical students
Online social networks
Pharmacy
Social aspects
Social networks
Teaching
Technology application
Telecommunication
Universities
title Exploring electronic communication modes between Iraqi faculty and students of pharmacy schools using the technology acceptance model
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