Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction

Although experience is recognized as a major benefit the hospitality and tourism industry offers, the use of experiential marketing in this industry is not well documented. Therefore, this study aims to examine experiential marketing in regard to hospitality and tourism operations. Ten hypotheses we...

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Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2008-08, Vol.32 (3), p.387-410
Hauptverfasser:	Yuan, Yi-Hua “Erin", Wu, Chihkang “Kenny"
Format:	Artikel
Sprache:	eng
Schlagworte:	Customer satisfaction Dogs Market strategy Marketing Structural equation modeling Tourism
Online-Zugang:	Volltext
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