On the R&D/marketing interface in knowledge intensive entrepreneurial firms

In this paper we focus on the performance impact associated with whether R&D or marketing takes the lead in product innovations and/or product development. We examine empirically the performance of a sample of entrepreneurial firms across 10 European Union countries for which we can identify alt...

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Veröffentlicht in:	International entrepreneurship and management journal 2017-09, Vol.13 (3), p.943-952
Hauptverfasser:	Boles, James, Link, Albert N.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Economic models Emerging Markets/Globalization Entrepreneurs Entrepreneurship Management Marketing R&D Research & development
Online-Zugang:	Volltext
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