Reflections
IN 1998 after spending 10 years researching national policy, particularly industrial competitiveness policy, I was shocked when driving past the General Motors (GM) manufacturing plant in Flint, Michigan. Its union workforce was on strike! I asked my wife, "Do these workers know that U.S. auto...
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| Veröffentlicht in: | IEEE engineering management review 2017-01, Vol.45 (2) |
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| description | IN 1998 after spending 10 years researching national policy, particularly industrial competitiveness policy, I was shocked when driving past the General Motors (GM) manufacturing plant in Flint, Michigan. Its union workforce was on strike! I asked my wife, "Do these workers know that U.S. auto companies are in the middle of a major competition with Japanese auto companies and they are losing ground?" Unknown to me, Mary Barra, then General Director of Internal Communications at GM, was starting a major communications program at GM manufacturing plants to inform the union workforce of the realities of competition the company was facing. |
| doi_str_mv | 10.1109/EMR.2017.2705478 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0360-8581 |
| ispartof | IEEE engineering management review, 2017-01, Vol.45 (2) |
| issn | 0360-8581 1937-4178 |
| language | eng |
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| source | IEEE Electronic Library (IEL) |
| subjects | Automobile industry Automobiles Automotive engineering Automotive parts Barra, Mary Competition Industrial engineering Industrial plants Manufacturing engineering Motors Strikes |
| title | Reflections |
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