A Comprehensive Framework for Implementing an Effective Employer Brand Strategy

Employer brand strategy design and implementation are crucial for any organization, given the challenge of talent attraction and retention. Employer branding creates a sustainable relationship between an organization and its potential and existing employees by creating values for individuals, organi...

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Veröffentlicht in:	Global business review 2017-06, Vol.18 (3_suppl), p.S75-S94
Hauptverfasser:	Deepa R, Baral, Rupashree
Format:	Artikel
Sprache:	eng
Schlagworte:	Employers Implementation Market strategy Values
Online-Zugang:	Volltext
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