Tipping the Scale: The Role of Discriminability in Conjoint Analysis

Research Scale expansion influences consumers' choices. Choice-based conjoint is a widely used method that infers importance of product attributes by observing choices. Previous research had not examined the impact of scale expansion onmetrics derive from conjoint analysis. We hypothesize that...

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Veröffentlicht in:	Journal of marketing research 2017-04, Vol.54 (2), p.1
Hauptverfasser:	Aribarg, Anocha, Burson, Katherine A, Larrick, Richard P
Format:	Artikel
Sprache:	eng
Schlagworte:	Conjoint analysis Consumer behavior Consumers Preferences Studies
Online-Zugang:	Volltext
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