Sentimental relationships between lottery participation and household consumption

This study examines the sentimental correlation of lottery prizes with household consumption via Grey relational analysis. An approximate correlation with sequential order rankings is identified. Results demonstrate that all top five lottery prizes are strongly correlated with rational addictive con...

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Veröffentlicht in:Asia Pacific management review 2016-03, Vol.21 (1), p.38-47
1. Verfasser: Yang, Ann Shawing
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description This study examines the sentimental correlation of lottery prizes with household consumption via Grey relational analysis. An approximate correlation with sequential order rankings is identified. Results demonstrate that all top five lottery prizes are strongly correlated with rational addictive consumption and income categories. These lottery prizes show a relatively strong correlation with entertainment consumption and a negligible correlation with desperation consumption. Although jackpot exhibits an approximate strong correlation with alcohol consumption, other prizes show an approximate strong correlation with tobacco consumption. The top five prizes demonstrate a relatively strong correlation with restaurant, recreation, and traveling consumption, as well as a negligible correlation with food and education consumption. Lottery prizes are negligibly correlated with salary with the least sentiment.
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source EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals; Alma/SFX Local Collection
subjects Addictions
Advanced manufacturing technologies
Consumer behavior
Consumption
Correlation analysis
Desperation
Economic models
Economics
Elasticity of demand
Energy consumption
Entertainment
Expenditures
Gambling
Households
Income distribution
Lotteries
Lottery prize
Price elasticity
Psychology
Public finance
Rational addiction
Science
Sentiments
System theory
title Sentimental relationships between lottery participation and household consumption
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