Radio Public Service Announcements and Voter Participation Among Native Americans: Evidence from Two Field Experiments
Although similar to other U.S. minorities in terms of socio-economic status and political interest, Native Americans are more dispersed geographically and much less likely to vote. This pattern suggests that at least part of the disparity in turnout might be due to Native Americans’ lower exposure t...
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| Veröffentlicht in: | Political behavior 2017-06, Vol.39 (2), p.327-346 |
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| container_title | Political behavior |
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| creator | de Rooij, Eline A. Green, Donald P. |
| description | Although similar to other U.S. minorities in terms of socio-economic status and political interest, Native Americans are more dispersed geographically and much less likely to vote. This pattern suggests that at least part of the disparity in turnout might be due to Native Americans’ lower exposure to statewide and national mobilization campaigns. To test this idea, a randomized experiment was conducted in order to evaluate the effectiveness of a radio campaign that encouraged Native Americans to vote. In 2008 and 2010, experiments were conducted across a total of 85 radio markets spanning more than a dozen states. Results suggest that this nonpartisan radio campaign increased turnout among registered Native American voters in both elections, although the estimated effects fall short of conventional levels of statistical significance. |
| doi_str_mv | 10.1007/s11109-016-9358-4 |
| format | Article |
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This pattern suggests that at least part of the disparity in turnout might be due to Native Americans’ lower exposure to statewide and national mobilization campaigns. To test this idea, a randomized experiment was conducted in order to evaluate the effectiveness of a radio campaign that encouraged Native Americans to vote. In 2008 and 2010, experiments were conducted across a total of 85 radio markets spanning more than a dozen states. 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Results suggest that this nonpartisan radio campaign increased turnout among registered Native American voters in both elections, although the estimated effects fall short of conventional levels of statistical significance.</description><subject>American Indians</subject><subject>Effectiveness</subject><subject>Elections</subject><subject>Experiments</subject><subject>Markets</subject><subject>Mass media</subject><subject>Minority groups</subject><subject>Mobilization</subject><subject>Native North Americans</subject><subject>ORIGINAL PAPER</subject><subject>Political participation</subject><subject>Political Science</subject><subject>Political Science and International Relations</subject><subject>Political Science and International Studies</subject><subject>Public service advertising</subject><subject>Radio</subject><subject>Radio advertising</subject><subject>Socioeconomic status</subject><subject>Sociology</subject><subject>Statistical significance</subject><subject>Voter behavior</subject><subject>Voter turnout</subject><subject>Voting</subject><issn>0190-9320</issn><issn>1573-6687</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>7UB</sourceid><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNp9kE1LAzEQhoMoWKs_wIOw4Hl1ZrObTY6l-AVF6-c1TLNp2dImNdkW_PemrIgnT8Mw7_MOPIydI1whQH0dERFUDihyxSuZlwdsgFXNcyFkfcgGgArSpYBjdhLjEiBRXA7Y8ws1rc-m29mqNdmrDbvW2GzknN86Y9fWdTEj12QfvrMhm1LoWtNuqGu9y0Zr7xbZY1p2CVnb0Bpy8ZQdzWkV7dnPHLL325u38X0-ebp7GI8muSlBdnkFpKicIRBYC1QaFKIhrHlFc6GkVU3F-byZUdPUpqhnhIUwChRZripE4kN22fdugv_c2tjppd8Gl15qlEoJUHVdpBT2KRN8jMHO9Sa0awpfGkHvzenenE7m9N6cLhNT9ExMWbew4U_zP9BFDy1j58Pvl1IKxaUs-Tc_wXqi</recordid><startdate>20170601</startdate><enddate>20170601</enddate><creator>de Rooij, Eline A.</creator><creator>Green, Donald P.</creator><general>Springer Science + Business Media</general><general>Springer US</general><general>Springer Nature B.V</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>3V.</scope><scope>7UB</scope><scope>7XB</scope><scope>88G</scope><scope>88J</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DPSOV</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>KC-</scope><scope>M2L</scope><scope>M2M</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope><orcidid>https://orcid.org/0000-0002-8850-438X</orcidid></search><sort><creationdate>20170601</creationdate><title>Radio Public Service Announcements and Voter Participation Among Native Americans</title><author>de Rooij, Eline A. ; Green, Donald P.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c408t-50a9a4b10a0ee0a4c166da1735af698e9d533fdbadd7c27ba126c909ae39511a3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>American Indians</topic><topic>Effectiveness</topic><topic>Elections</topic><topic>Experiments</topic><topic>Markets</topic><topic>Mass media</topic><topic>Minority groups</topic><topic>Mobilization</topic><topic>Native North Americans</topic><topic>ORIGINAL PAPER</topic><topic>Political participation</topic><topic>Political Science</topic><topic>Political Science and International Relations</topic><topic>Political Science and International Studies</topic><topic>Public service advertising</topic><topic>Radio</topic><topic>Radio advertising</topic><topic>Socioeconomic status</topic><topic>Sociology</topic><topic>Statistical significance</topic><topic>Voter behavior</topic><topic>Voter turnout</topic><topic>Voting</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>de Rooij, Eline A.</creatorcontrib><creatorcontrib>Green, Donald P.</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>Worldwide Political Science Abstracts</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Psychology Database (Alumni)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>Politics Collection</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Politics Collection</collection><collection>Political Science Database</collection><collection>ProQuest Psychology</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Political behavior</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>de Rooij, Eline A.</au><au>Green, Donald P.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Radio Public Service Announcements and Voter Participation Among Native Americans: Evidence from Two Field Experiments</atitle><jtitle>Political behavior</jtitle><stitle>Polit Behav</stitle><date>2017-06-01</date><risdate>2017</risdate><volume>39</volume><issue>2</issue><spage>327</spage><epage>346</epage><pages>327-346</pages><issn>0190-9320</issn><eissn>1573-6687</eissn><abstract>Although similar to other U.S. minorities in terms of socio-economic status and political interest, Native Americans are more dispersed geographically and much less likely to vote. 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| ispartof | Political behavior, 2017-06, Vol.39 (2), p.327-346 |
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| source | SpringerLink Journals; Worldwide Political Science Abstracts; Jstor Complete Legacy; Political Science Complete |
| subjects | American Indians Effectiveness Elections Experiments Markets Mass media Minority groups Mobilization Native North Americans ORIGINAL PAPER Political participation Political Science Political Science and International Relations Political Science and International Studies Public service advertising Radio Radio advertising Socioeconomic status Sociology Statistical significance Voter behavior Voter turnout Voting |
| title | Radio Public Service Announcements and Voter Participation Among Native Americans: Evidence from Two Field Experiments |
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