The future of brand protection: responding to the global risk

Counterfeit products are a significant global risk to brands and those who hold intellectual property rights to them. They also pose significant risks to public health and safety, the economy, and even national security. Given consumer and organizational dependence on branded products, virtually eve...

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Bibliographische Detailangaben

Veröffentlicht in:	The journal of brand management 2017-05, Vol.24 (3), p.271-283
1. Verfasser:	Wilson, Jeremy M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Counterfeiting Intellectual property Management Marketing Original Article Risk Trademarks
Online-Zugang:	Volltext
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