Online review helpfulness: Impact of reviewer profile image

Despite the growing number of studies on online reviews, the impact of visual cues on consumer's evaluation of review helpfulness has remained underexplored. It is not yet known whether and how images influence the way online reviews are perceived. This paper introduces and empirically examines...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Decision Support Systems 2017-04, Vol.96, p.39-48
Hauptverfasser:	Karimi, Sahar, Wang, Fang
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Decorative images Digital imaging Identity information Online reviews Perception Profiles Review helpfulness Reviewer image Reviewer profile image Reviews
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!