An investigation into the vision and mission statements of multipurpose cultural institutions for place brand communication of Dongdaemun Design Plaza

The Dongdaemun Design Plaza (DDP) project was initiated as a design-led cultural policy by the Seoul Metropolitan Government. However, because of a lack of cooperation, communication and consideration of place identity and local values, a place brand strategy gap has emerged. Consequently, the DDP p...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Place branding and public diplomacy 2017-02, Vol.13 (1), p.34-50
Hauptverfasser:	Yoon, Joohyun, Lee, Younjoon, Chang, Don Ryun
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Communication Corporate Communication/Public Relations Diplomacy Marketing Mission statements Original Article Political Science and International Relations
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!