Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior
Money plays a significant role in people's lives, and yet little experimental attention has been given to the psychological underpinnings of money. We systematically varied whether and to what extent the concept of money was activated in participants' minds using methods that minimized par...
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| Veröffentlicht in: | Current directions in psychological science : a journal of the American Psychological Society 2008-06, Vol.17 (3), p.208-212 |
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| container_title | Current directions in psychological science : a journal of the American Psychological Society |
| container_volume | 17 |
| creator | Vohs, Kathleen D. Mead, Nicole L. Goode, Miranda R. |
| description | Money plays a significant role in people's lives, and yet little experimental attention has been given to the psychological underpinnings of money. We systematically varied whether and to what extent the concept of money was activated in participants' minds using methods that minimized participants' conscious awareness of the money cues. On the one hand, participants reminded of money were less helpful than were participants not reminded of money, and they also preferred solitary activities and less physical intimacy. On the other hand, reminders of money prompted participants to work harder on challenging tasks and led to desires to take on more work as compared to participants not reminded of money. In short, even subtle reminders of money elicit big changes in human behavior. |
| doi_str_mv | 10.1111/j.1467-8721.2008.00576.x |
| format | Article |
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| ispartof | Current directions in psychological science : a journal of the American Psychological Society, 2008-06, Vol.17 (3), p.208-212 |
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| subjects | Chairs Cognitive psychology Desks Financial incentives Market prices Marketing Money Psychology Social interaction Social psychology |
| title | Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior |
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