It’s not how old you are but how you are old: A review on aging and consumer behavior

The paper presents a review of 128 studies on the behavior of older consumers published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the procedure is twofold: First, we aim to summarize results on age-related changes in consumer research. Second, by doing so,...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Management review quarterly 2016-12, Vol.66 (4), p.267-297
Hauptverfasser:	Zniva, Robert, Weitzl, Wolfgang
Format:	Artikel
Sprache:	eng
Schlagworte:	Accounting/Auditing Age Aging Business and Management Consumer behavior Consumers Innovation/Technology Management International Business State-of-the-Art
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!