Mastering the Market Intelligence Challenge

Multinational companies have invested heavily in emerging economies â[euro]" over $3 trillion since 1998, by one estimate. Many of these companies, however, have not adapted their products and operations sufficiently to succeed in these markets, and returns have often been mediocre. Even when m...

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Veröffentlicht in:	MIT Sloan management review 2017-12, Vol.58 (2), p.41
Hauptverfasser:	Chari, Murali D R, Luce, Kimberlee, Thukral, Inder
Format:	Artikel
Sprache:	eng
Schlagworte:	Adaptation Consumer behavior Consumers Economic growth Emerging markets Market segments Multinational corporations Product lines Profitability R&D Research & development
Online-Zugang:	Volltext
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