Generation Y’s positive and negative eWOM: use of social media and mobile technology

Purpose This paper aims to explore the factors that influence Generation Y’s positive or negative electronic word-of-mouth (eWOM) behavior via social media and mobile technology in the foodservice sector. Three types of dining experiences were examined: positive and negative customer experiences and...

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Veröffentlicht in:	International journal of contemporary hospitality management 2017-01, Vol.29 (2), p.732-761
Hauptverfasser:	Zhang, Tingting (Christina), Abound Omran, Behzad, Cobanoglu, Cihan
Format:	Artikel
Sprache:	eng
Schlagworte:	Age Baby boomers Communication Consumer behavior Consumers Customer services Generations Hospitality industry Industrialized nations Influence Information sharing Market segments Marketing Millennials Patronage Personal relationships Portable computers Social networks Social research Structural equation modeling Studies Target markets Tourism User behavior Word of mouth advertising
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