Does ethics need religion? Evaluating the importance of religiosity in consumer ethics

Purpose The purpose of this paper is to investigate the importance of religiosity in consumer ethics. This objective will be achieved by investigating the impact of intrinsic and extrinsic religiosity on consumer ethics, and segmenting consumers’ religiosity and explore differences between each segm...

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Veröffentlicht in:	Marketing intelligence & planning 2017-01, Vol.35 (2), p.205-221
1. Verfasser:	Arli, Denni
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Christian Islamic relations Christianity Consumers Ethics Influence Passive activity Religion Religious beliefs Self interest Studies
Online-Zugang:	Volltext
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