Why Do Consumers Trust Online Travel Websites? Drivers and Outcomes of Consumer Trust toward Online Travel Websites

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents...

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Veröffentlicht in:Journal of travel research 2017-03, Vol.56 (3), p.347-369
Hauptverfasser: Agag, Gomaa M., El-Masry, Ahmed A.
Format: Artikel
Sprache:eng
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