Effects of Women’s Football Broadcastings on Viewers’ Moods and Judgments: Investigating the Moderating Role of Team Identification and Sex
The objective of this article is to improve the understanding of mood and judgment effects evoked by major televised sport events like national football matches. According to disposition theory of sport spectatorship, viewers’ affective experiences, specifically their moods, are assumed to be affect...
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Veröffentlicht in: | Communication research 2017-02, Vol.44 (1), p.54-76 |
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Format: | Artikel |
Sprache: | eng |
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