ACTIVITY OF SEARCHES IN INTERNET LIKE VARIABLE FOR DETEMINAR THE VISITORS TO MUSEUMS

The development of new technologies and the boom in social networks are creating emerging alternative approaches for academic and institutional research. These new surveys will provide new ways of evaluating consumer behavior. How consumers obtain information and assess their available options before taking decisions regarding purchases, is the general model for understanding consumer behavior. Here, Martinez et al analyze visitor attendance in museums by evaluating activity of searches in the Internet.