The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression

Marketers frequently use scarcity promotions, where a product or event is limited in availability. The present research shows conditions under which the mere exposure to such advertising can activate actual aggression that manifests even outside the domain of the good being promoted. Further, we doc...

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Veröffentlicht in:	The Journal of consumer research 2017-02, Vol.43 (5), p.683-706
Hauptverfasser:	KRISTOFFERSON, KIRK, MCFERRAN, BRENT, MORALES, ANDREA C., DAHL, DARREN W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Aggressiveness Sales promotions Scarcity Studies
Online-Zugang:	Volltext
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