Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership
This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all p...
Gespeichert in:
| Veröffentlicht in: | International bulletin of mission research 2016-07, Vol.40 (3), p.218-227 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 227 |
|---|---|
| container_issue | 3 |
| container_start_page | 218 |
| container_title | International bulletin of mission research |
| container_volume | 40 |
| creator | Reeb, Charity Hermans, Charles M. Simmers, Christina S. |
| description | This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed. |
| doi_str_mv | 10.1177/2396939316649185 |
| format | Article |
| fullrecord | <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_1861771768</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A459805673</galeid><sage_id>10.1177_2396939316649185</sage_id><sourcerecordid>A459805673</sourcerecordid><originalsourceid>FETCH-LOGICAL-c367t-5ad1043ff38c866e86df58bc30565f8c0d9a396453aa28b6718f00cfb3cb4a0e3</originalsourceid><addsrcrecordid>eNp1kU1PAyEQhjdGE5vau8dNPG-FsrCst6Z-Jm30UM-EZYctdQsVthr_vTTWVE0NB8i8z8ww7yTJOUZDjIvickRKVpKSYMbyEnN6lPS2oazMUXH8_Y76aTIIYYkQwnxUIEJ7ST2T_gU6Y5t0ZkIwzl6l8wWk1-YNfANWQWrsTmpdY5Rso-42zaJLK-jeAWz6JEPnfEilrb-LSP-RTkHW4MPCrM-SEy3bAIPd3U-eb2_mk_ts-nj3MBlPM0VY0WVU1hjlRGvCFWcMOKs15ZUiiDKquUJ1KeMkOSVSjnjFCsw1QkpXRFW5RED6ycVX3bV3rxsInVi6jbexpcCcRaNwwfieamQLwljtOi_VygQlxjkteexWkEhlB6joCHjZOgvaxPAvfniAj6eGlVEHE9BXgvIuBA9arL1ZReMERmK7VfF3q_s_BdnAj9n-4z8BqWagBA</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1861771768</pqid></control><display><type>article</type><title>Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership</title><source>SAGE Complete</source><source>Alma/SFX Local Collection</source><creator>Reeb, Charity ; Hermans, Charles M. ; Simmers, Christina S.</creator><creatorcontrib>Reeb, Charity ; Hermans, Charles M. ; Simmers, Christina S.</creatorcontrib><description>This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.</description><identifier>ISSN: 2396-9393</identifier><identifier>EISSN: 2396-9407</identifier><identifier>DOI: 10.1177/2396939316649185</identifier><language>eng</language><publisher>London, England: SAGE Publications</publisher><subject>Analysis ; Christian leadership ; Christianity ; Christians ; Community ; Institutionalism ; Leadership ; Marketing ; Missionaries ; Missions ; Missions, Foreign ; Paradigms ; Political correctness ; Religion ; Religious congregations ; Target markets</subject><ispartof>International bulletin of mission research, 2016-07, Vol.40 (3), p.218-227</ispartof><rights>The Author(s) 2016</rights><rights>COPYRIGHT 2016 Sage Publications Ltd. (UK)</rights><rights>Copyright Sage Publications Ltd. Jul 2016</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://journals.sagepub.com/doi/pdf/10.1177/2396939316649185$$EPDF$$P50$$Gsage$$H</linktopdf><linktohtml>$$Uhttps://journals.sagepub.com/doi/10.1177/2396939316649185$$EHTML$$P50$$Gsage$$H</linktohtml><link.rule.ids>314,776,780,21798,27901,27902,43597,43598</link.rule.ids></links><search><creatorcontrib>Reeb, Charity</creatorcontrib><creatorcontrib>Hermans, Charles M.</creatorcontrib><creatorcontrib>Simmers, Christina S.</creatorcontrib><title>Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership</title><title>International bulletin of mission research</title><description>This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.</description><subject>Analysis</subject><subject>Christian leadership</subject><subject>Christianity</subject><subject>Christians</subject><subject>Community</subject><subject>Institutionalism</subject><subject>Leadership</subject><subject>Marketing</subject><subject>Missionaries</subject><subject>Missions</subject><subject>Missions, Foreign</subject><subject>Paradigms</subject><subject>Political correctness</subject><subject>Religion</subject><subject>Religious congregations</subject><subject>Target markets</subject><issn>2396-9393</issn><issn>2396-9407</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><sourceid>88H</sourceid><sourceid>8G5</sourceid><sourceid>BEC</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2N</sourceid><sourceid>M2O</sourceid><recordid>eNp1kU1PAyEQhjdGE5vau8dNPG-FsrCst6Z-Jm30UM-EZYctdQsVthr_vTTWVE0NB8i8z8ww7yTJOUZDjIvickRKVpKSYMbyEnN6lPS2oazMUXH8_Y76aTIIYYkQwnxUIEJ7ST2T_gU6Y5t0ZkIwzl6l8wWk1-YNfANWQWrsTmpdY5Rso-42zaJLK-jeAWz6JEPnfEilrb-LSP-RTkHW4MPCrM-SEy3bAIPd3U-eb2_mk_ts-nj3MBlPM0VY0WVU1hjlRGvCFWcMOKs15ZUiiDKquUJ1KeMkOSVSjnjFCsw1QkpXRFW5RED6ycVX3bV3rxsInVi6jbexpcCcRaNwwfieamQLwljtOi_VygQlxjkteexWkEhlB6joCHjZOgvaxPAvfniAj6eGlVEHE9BXgvIuBA9arL1ZReMERmK7VfF3q_s_BdnAj9n-4z8BqWagBA</recordid><startdate>201607</startdate><enddate>201607</enddate><creator>Reeb, Charity</creator><creator>Hermans, Charles M.</creator><creator>Simmers, Christina S.</creator><general>SAGE Publications</general><general>Sage Publications Ltd. (UK)</general><general>Sage Publications Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>4T-</scope><scope>7XB</scope><scope>88H</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>M2N</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PADUT</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope><scope>S0X</scope></search><sort><creationdate>201607</creationdate><title>Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership</title><author>Reeb, Charity ; Hermans, Charles M. ; Simmers, Christina S.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c367t-5ad1043ff38c866e86df58bc30565f8c0d9a396453aa28b6718f00cfb3cb4a0e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>Analysis</topic><topic>Christian leadership</topic><topic>Christianity</topic><topic>Christians</topic><topic>Community</topic><topic>Institutionalism</topic><topic>Leadership</topic><topic>Marketing</topic><topic>Missionaries</topic><topic>Missions</topic><topic>Missions, Foreign</topic><topic>Paradigms</topic><topic>Political correctness</topic><topic>Religion</topic><topic>Religious congregations</topic><topic>Target markets</topic><toplevel>online_resources</toplevel><creatorcontrib>Reeb, Charity</creatorcontrib><creatorcontrib>Hermans, Charles M.</creatorcontrib><creatorcontrib>Simmers, Christina S.</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Docstoc</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Religion Database (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>eLibrary</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>Religion Database</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Research Library China</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>International bulletin of mission research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Reeb, Charity</au><au>Hermans, Charles M.</au><au>Simmers, Christina S.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership</atitle><jtitle>International bulletin of mission research</jtitle><date>2016-07</date><risdate>2016</risdate><volume>40</volume><issue>3</issue><spage>218</spage><epage>227</epage><pages>218-227</pages><issn>2396-9393</issn><eissn>2396-9407</eissn><abstract>This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.</abstract><cop>London, England</cop><pub>SAGE Publications</pub><doi>10.1177/2396939316649185</doi><tpages>10</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2396-9393 |
| ispartof | International bulletin of mission research, 2016-07, Vol.40 (3), p.218-227 |
| issn | 2396-9393 2396-9407 |
| language | eng |
| recordid | cdi_proquest_journals_1861771768 |
| source | SAGE Complete; Alma/SFX Local Collection |
| subjects | Analysis Christian leadership Christianity Christians Community Institutionalism Leadership Marketing Missionaries Missions Missions, Foreign Paradigms Political correctness Religion Religious congregations Target markets |
| title | Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-09T11%3A30%3A11IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Marketing%20Mission:%20The%20Divergence%20in%20Missiological%20Thought%20between%20Pastors%20and%20Missionary%20Leadership&rft.jtitle=International%20bulletin%20of%20mission%20research&rft.au=Reeb,%20Charity&rft.date=2016-07&rft.volume=40&rft.issue=3&rft.spage=218&rft.epage=227&rft.pages=218-227&rft.issn=2396-9393&rft.eissn=2396-9407&rft_id=info:doi/10.1177/2396939316649185&rft_dat=%3Cgale_proqu%3EA459805673%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1861771768&rft_id=info:pmid/&rft_galeid=A459805673&rft_sage_id=10.1177_2396939316649185&rfr_iscdi=true |