The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity

In Turkey, men establish more businesses than women do and women play a different role in establishing a business and entrepreneurship. According to studies carried out, the businesses women establish focus on a limited number of sectors (Aslesen, 1998; Spilling and Jordfald, 1996, Soysal, 2010), ar...

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Veröffentlicht in:	International journal of global business 2016-12, Vol.9 (2), p.1
Hauptverfasser:	Bilgili, Bilsen, Candan, Burcu, Özkul, Emrah, Güven, Tayfun
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand loyalty Competitive advantage Consumer behavior Consumers Customer services Economic growth Economic opportunities Entrepreneurs Entrepreneurship Market strategy Perceptions Women
Online-Zugang:	Volltext
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