Exploring business intelligence and its depth of maturity in Thai SMEs

Increased complexities in making effective and timely business decisions in highly competitive markets have driven organisations worldwide to adopt business intelligence (BI) technologies. Large enterprises have reached a mature stage of BI adoption while small- and medium-sized enterprises (SMEs) s...

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Veröffentlicht in:	Cogent business & management 2016-12, Vol.3 (1), p.1220663
Hauptverfasser:	Boonsiritomachai, Waranpong, McGrath, G. Michael, Burgess, Stephen
Format:	Artikel
Sprache:	eng
Schlagworte:	Business intelligence Competition Competitive advantage Decision making diffusion of innovation Information systems SMEs technology adoption
Online-Zugang:	Volltext
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