RASTREABILIDADE DA CADEIA PRODUTIVA DO LEITE COMO FERRAMENTA DE DIFERENCIAÇÃO MERCADOLÓGICA/THE TRACKING OF MILK PRODUCTION CHAIN AS A TOOL OF MARKET DIFFERENTIATION

The Milk Production Chain (MPC) seeks alternatives to recover its image before the Brazilian public opinion, after findings of adulteration in the composition of its main raw material (raw milk ). A diagnosis of tracking was accomplished in the agrifood sector, observing what was its applications re...

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Veröffentlicht in:	Revista de Administração de Roraima 2016-01, Vol.6 (2), p.430
Hauptverfasser:	Morgan, Andressa, Winck, César Augustus
Format:	Artikel
Sprache:	por
Schlagworte:	Agribusiness Agriculture Competition Market strategy Marketing Milk production Public opinion Studies Willingness to pay
Online-Zugang:	Volltext
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