Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park
Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Techno...
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| Veröffentlicht in: | Organizacija 2015-05, Vol.48 (2), p.131-138 |
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| container_title | Organizacija |
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| creator | Aslani, Alireza Eftekhari, Hossein Hamidi, Mahdi Nabavi, Bahareh |
| description | Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.
Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.
Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.
Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies. |
| doi_str_mv | 10.1515/orga-2015-0007 |
| format | Article |
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Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.
Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.
Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies.</description><identifier>ISSN: 1581-1832</identifier><identifier>ISSN: 1318-5454</identifier><identifier>EISSN: 1581-1832</identifier><identifier>DOI: 10.1515/orga-2015-0007</identifier><language>eng</language><publisher>Kranj: De Gruyter Open</publisher><subject>Colleges & universities ; Commercialization ; Customer services ; Dictionaries ; Entrepreneurs ; Entrepreneurship ; Failure ; Human resources ; ICT ; Information technology ; innovation ; Innovations ; Knowledge ; Licenses ; Market positioning ; Methods ; Product development ; Science ; science and technology park ; Small business ; Studies ; Success ; Technology transfer</subject><ispartof>Organizacija, 2015-05, Vol.48 (2), p.131-138</ispartof><rights>Copyright De Gruyter Open Sp. z o.o. 2015</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c290t-f340f605758e32d6ad1328c56d13ab11816764a943acf687daab61e121e43e523</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.degruyter.com/document/doi/10.1515/orga-2015-0007/pdf$$EPDF$$P50$$Gwalterdegruyter$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.degruyter.com/document/doi/10.1515/orga-2015-0007/html$$EHTML$$P50$$Gwalterdegruyter$$Hfree_for_read</linktohtml><link.rule.ids>314,780,784,864,27923,27924,66929,68713</link.rule.ids></links><search><creatorcontrib>Aslani, Alireza</creatorcontrib><creatorcontrib>Eftekhari, Hossein</creatorcontrib><creatorcontrib>Hamidi, Mahdi</creatorcontrib><creatorcontrib>Nabavi, Bahareh</creatorcontrib><title>Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park</title><title>Organizacija</title><description>Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.
Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.
Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.
Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. 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Eftekhari, Hossein ; Hamidi, Mahdi ; Nabavi, Bahareh</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c290t-f340f605758e32d6ad1328c56d13ab11816764a943acf687daab61e121e43e523</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Colleges & universities</topic><topic>Commercialization</topic><topic>Customer services</topic><topic>Dictionaries</topic><topic>Entrepreneurs</topic><topic>Entrepreneurship</topic><topic>Failure</topic><topic>Human resources</topic><topic>ICT</topic><topic>Information technology</topic><topic>innovation</topic><topic>Innovations</topic><topic>Knowledge</topic><topic>Licenses</topic><topic>Market positioning</topic><topic>Methods</topic><topic>Product development</topic><topic>Science</topic><topic>science and technology park</topic><topic>Small business</topic><topic>Studies</topic><topic>Success</topic><topic>Technology transfer</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Aslani, Alireza</creatorcontrib><creatorcontrib>Eftekhari, Hossein</creatorcontrib><creatorcontrib>Hamidi, Mahdi</creatorcontrib><creatorcontrib>Nabavi, Bahareh</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Entrepreneurship Database (Alumni Edition)</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Advanced Technologies & Aerospace Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Technology Collection</collection><collection>East Europe, Central Europe Database</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Computer Science Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>Computer Science Database</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Healthcare Administration Database</collection><collection>Advanced Technologies & Aerospace Database</collection><collection>ProQuest Advanced Technologies & Aerospace Collection</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Organizacija</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Aslani, Alireza</au><au>Eftekhari, Hossein</au><au>Hamidi, Mahdi</au><au>Nabavi, Bahareh</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park</atitle><jtitle>Organizacija</jtitle><date>2015-05-01</date><risdate>2015</risdate><volume>48</volume><issue>2</issue><spage>131</spage><epage>138</epage><pages>131-138</pages><issn>1581-1832</issn><issn>1318-5454</issn><eissn>1581-1832</eissn><abstract>Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran.
Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies.
Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies.
Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies.</abstract><cop>Kranj</cop><pub>De Gruyter Open</pub><doi>10.1515/orga-2015-0007</doi><tpages>8</tpages><oa>free_for_read</oa></addata></record> |
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| source | De Gruyter Open Access Journals; DOAJ Directory of Open Access Journals; EZB-FREE-00999 freely available EZB journals |
| subjects | Colleges & universities Commercialization Customer services Dictionaries Entrepreneurs Entrepreneurship Failure Human resources ICT Information technology innovation Innovations Knowledge Licenses Market positioning Methods Product development Science science and technology park Small business Studies Success Technology transfer |
| title | Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park |
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