Competitive Package Size Decisions

[Display omitted] •Package-size decisions depend on demand, cost, and competition.•Package downsizing mitigates the effects of price increase.•Package size and price are strategic complements.•Package downsizing intensifies price competition.•Ability to raise unit prices via package downsizing is co...

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Veröffentlicht in:	Journal of retailing 2016-12, Vol.92 (4), p.445-469
Hauptverfasser:	Yonezawa, Koichi, Richards, Timothy J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Breakfast foods Cereals Competition Consumers Consumption Costs Differentiated products Discrete choice Hypotheses Manufacturers Marketing Natural gas prices Package size Packaged goods Prices Pricing Product design Retail stores Science Variables
Online-Zugang:	Volltext
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