Yeni Turistik Egilimler: Antalya Ili Örnegi/New Touristic Tendency: A Sample Of Antalya

In the information age, an increasing number of people is seeking to participate the physical and mental activities, which raise the adrenaline in unusual destinations. Tourists in this trends are preferred the experience opportunity for having the exciting and original holidays to rediscover and cultural changes in the foreign regions. Therefore, a large portion of travel expenses are tend to use in this direction . For this reason, the effectiveness of tourism businesses can be enhanced by diversifying the range ofproducts according to the expectations of tourists is observed. In this research, touristic consumers' changing expectations have been examined in a conceptual framework . In addition, this study investigated the effect of new tourists ' demographic and socio- economic structures on the touristic activities. This implications highlight for the future researches in the tourism marketing.