Brand personality, brand equity and revisit intention: an empirical study of a tourist destination in Iran

Purpose The purpose of this paper is to examine how brand personality and brand equity affect intentions to revisit a city tourism destination. Design/methodology/approach Statistical population of this research consisted of those visitors who traveled to Pool city in Iran during Spring 2015. A stru...

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Veröffentlicht in:	Tourism review (Association internationale d'experts scientifiques du tourisme) 2016-01, Vol.71 (3), p.205-218
Hauptverfasser:	Salehzadeh, Reza, Khazaei Pool, Javad, Soleimani, Samaneh
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand loyalty Competition Consumers Literature reviews Market strategy Marketing Personality traits Purchase intention Studies Tourism Tourist attractions
Online-Zugang:	Volltext
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