Pain and Preferences: Observed Decisional Conflict and the Convergence of Preferences

Decision making often entails conflict. In many situations, the symptoms of such decisional conflict are conspicuous. This article explores an important and unexamined question: How does observing someone else experiencing decisional conflict impact our own preferences? The authors show that observi...

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Veröffentlicht in:	The Journal of consumer research 2015-12, Vol.42 (4), p.515-534
Hauptverfasser:	SCHRIFT, ROM Y., AMAR, MOTY
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral decision theory Decision making Decision making units Empathy Information processing Preferences Social psychology Studies
Online-Zugang:	Volltext
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