Social Media Marketing: A Literature Review and Implications

ABSTRACT This study carries out content analysis and systemizes articles on social media marketing in the Web of Science database. Forty‐four studies were analyzed in accordance with a variation on the systematic review approach, involving synthesis‐ and interpretation‐based assessment. The results...

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Veröffentlicht in:	Psychology & marketing 2016-12, Vol.33 (12), p.1029-1038
Hauptverfasser:	Alves, Helena, Fernandes, Cristina, Raposo, Mário
Format:	Artikel
Sprache:	eng
Schlagworte:	Content analysis Influence Online advertising Perceptions Social networks Studies Systematic review
Online-Zugang:	Volltext
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